Operator Resources

About this image

Panorama of the Ngunguru Sandspit, Tutukaka Coast

© Iain Urquhart

Information and resources to assist Whangarei tourism operators

Tourism Marketing Made Easy

Today's domestic and international visitors use a wide range of information sources to plan and book their holidays, including i-SITEs, Information Centres, websites and print publications. There are a choice of official Whangarei marketing products available to you to market your business, including the Whangarei Visitor Guide, brochure display at the Whangarei i-SITE and Te Manawa The Hub, and advertising on WhangareiNZ.com. Find out about them all here; Northland Tourism Marketing Made Easy.

Destination marketing website WhangareiNZ.com

With over 380,000 page views and more than 100,000 Users annually, WhangareiNZ.com is Whangarei's key marketing tool and is promoted in all digital and print marketing and campaign activities.

How to list your business on WhangareiNZ.com

WhangareiNZ.com accommodation, activity and transport listings are sourced directly from Tourism New Zealand's website NewZealand.com, which has over 10 million users every year. Once your business is registered and listed for free, and you agree to share the information with your Regional Tourism Organisation (look for the 'consent & authority' box), it will automatically be displayed on WhangareiNZ.com as a free listing.

To begin the process, go to register.newzealand.com and complete the 'sign up for free now' button. These are your own personal details and won't show on the websites. Once you have registered, add your business and listing along with logos, photos, videos, words and social media links.

By the way, NorthlandNZ.com, the regional website also has its listings fed through from NewZealand.com. Check out the detail here.

The beauty of this one-stop registration is that you only have to go to one place, NewZealand.com to update your information for three successful marketing websites.

We recommend you check and update your listing on a regular basis, adding new photos, videos, specials, social media links and articles - keep your listing fresh and vibrant. And don't forget, if you need a hand - you're welcome to contact Tania Robson at Whangarei District Council for assistance.

Free Listings
Your free listing on WhangareiNZ.com will include:
Teaser info
Google Map location
Phone number
Opening times and physical address

Enhanced Priority Listings
Boost the visibility and potential of your listing by upgrading to an enhanced priority listing for only $99+GST annually. Your Priority Listing will include all of your NewZealand.com content. Free listings will not include email or website links, and will display other operators within the same category.

Contact Cheryl Jensen at Big Fish Creative to take an enhanced priority listing.

Online Availability Calender & Bookings

Visitor consumer behaviour has forever changed. More and more visitors are booking their accommodation and activity bookings online. Make sure your potential customers can find  your business with a priority listing on WhangareiNZ.com and, we strongly recommend you provide online booking functionality on your website.

If you are a current BookIt customer and take a priority listing, your BookIt ID will be embedded and visible within WhangareiNZ.com. If you are not with BookIt, you will have an email and link directly through to your website. Find out more about BookIt.

Are You Holding An Event?

WhangareiNZ.com is the one-stop-shop for all events held in the Whangarei District. Whangarei based events feed through from Eventfinda, New Zealand's key engine and event calendar.

To leverage this exposure for your event, register for an account, add your event details and the listing is displayed on Eventfinda, WhangareiNZ.com and many other websites throughout the country, all for free!

Groups & Organisations

Northland Inc Tourism

The regional tourism operation, Northland Inc, promotes Northland as a visitor destination.

Tourism New Zealand

Tourism New Zealand is the organisation responsible for marketing New Zealand to the world and manages NewZealand.com the official tourism portal for New Zealand. The site contains useful information about starting a business up, market research, publications and details of trade events.

Tourism Research and Data

Find key tourism research and data at the Ministry of Business, Innovation and Employment.

Commerical Accomodation Monitor

The Commercial Accommodation Monitor provides statistics about accommodation include data about capacity, occupancy rates, and guest nights for the commercial accommodation industry.

Tourism Industry Association

The Tourism Industry Association New Zealand is a membership-based and private sector trade organisation representing and advocating for NZ's tourism operators.

Tourism Export Council of New Zealand

The Tourism Export Council is the trade association representing New Zealand's inbound tourism industry